How USA TODAY Is Building Advertising Within Virtual Reality
PSFK interviewed VP of USA TODAY's branded content branch GET Creative Kelly Andresen about how the studio is moving the needle in the VR ad space
View ArticleGoogle Assistant Can Give You The Latest Olympics Updates
USA TODAY is partnering with Google for the 2018 Winter Olympics, offering exclusive content on Google Assistant
View Article10 Inspiring Female Pioneers From PSFK’s PurpleList
To celebrate International Women's Day 2018, we are highlighting some of the dynamic female pioneers PSFK has worked with over the years
View ArticleUSA Today’s AR App Lets Users Experience A Rocket Launch At Home
The publication released a new augmented reality app called 321 Launch that follows in the footsteps of other news media outlets in embracing AR technology
View ArticleHow AR Prompts Deeper Consumer Engagement Around Content
Major media brands are producing augmented reality content that adds an interactive layer to their storytelling
View ArticleUSA Today Offers Consumers AR Experiences In Its Mobile App
The latest update to the app, which gives users a chance to experience news in their everyday life, simulates a live rocket launch
View ArticleAmazon Provides Online Marketers With Customer Rewards Feature
Amazon Moments is a cross-platform marketing tool that lets the e-tailer's vendors deliver physical and digital items to customers as well as drive engagement with a tailored rewards program
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